Brands already getting customers from AI
Online stores and software companies on what happened when ChatGPT and other AI assistants began sending them customers. Each story is our short summary of a press article or case study, with a link to the original.
Stores and product brands
Runs on Shopify
- Sales from ChatGPT recommendations up 436%
Viv - AI tools went from 0.18% to 5.45% of site traffic
Draco Diamond - More than 13% of AI shoppers buy, against a normal 3%
La Joya Jewelry - A first-time buyer spent over ₦250,000 after asking ChatGPT
Hingees - Sales from AI search grew 3.7 times
SteelSeries
- ChatGPT sales: $790 in all of 2024, $20,500 in 2025 so far
Levenger - From zero AI sales in 2024 to $11,304.81 from ChatGPT
Argaux - Visitors sent by ChatGPT made holiday purchases
Joe & Bella - Visits from AI up 2,434% over Black Friday and Cyber Monday
JBL
- Sales from AI up 78%, mostly from ChatGPT
RAVE Coffee - AI shoppers spend $5.50 more per order but buy less often
Edible Brands
Software companies
None of these brands are FirstPicked customers. Each story is our summary of what the source reported, and links to it. The figures and quotes are theirs.
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