Shopify store- Zerosales from AI tools in 2024
- $11,304.81revenue attributed to ChatGPT, 2025 to November
- 4,000%increase in AI traffic, 2025 against 2024
The starting point
Argaux sells wine from small winemakers online. It also runs food and wine classes, and sells tasting kits and work gifts. In 2024 its organic search traffic began to fall and rankings got harder to hold. AI search wasn't just weak for Argaux. It didn't exist. AI tools rarely showed the brand, and it made no sales from them.
What changed
The agency rewrote content so AI tools could find, cite and recommend it. The agency made sure AI tools clearly knew what Argaux is and how it's different from other wine sellers. It also fixed the site so AI tools could read it and name it properly.
Every change had a simple test. If a customer asks ChatGPT about this kind of product, will Argaux show up as a good answer?
The results
For 2025 up to November, the agency reports $11,304.81 in sales straight from ChatGPT. It also reports 4,000% more visits from AI than in 2024. It says AI visitors were more ready to buy and knew better what they wanted than other visitors.
What other stores can take from this
- Be easy to describe. Part of the work was making sure AI tools understood what Argaux sells and what makes it different.
- Write for the questions buyers ask. Argaux's content was rewritten so AI tools could find, cite and recommend it.
- A modest number can still be a real start. Going from zero to $11,304.81 turned a channel that did not exist into one that sells.
Worth knowing: This is the agency's own case study, and no one at Argaux is quoted.
Argaux is not a FirstPicked customer. This page is our summary of Volume Nine's reporting. The figures are theirs.
