AI Visibility Checker
The AI Visibility Checker is a free tool. It asks ChatGPT, Gemini and Perplexity buying questions about your product. It shows if they suggest it, which brands they name instead, and which websites they trust. It usually takes a few minutes.
Sample report for a made-up store. Your report uses live answers about your product.
Kōwhai & Co
Mānuka Honey Lip Balm 15g$14.00 NZD
Named in 8 of 18 answers
Kōwhai & Co came up most on ChatGPT. Café Lip Co was named more often, in 14 answers.
- ChatGPTNamed in 4 of 6
- GeminiNamed in 2 of 6
- PerplexityNamed in 2 of 6
What this means: the ring is the share of answers that named Kōwhai & Co. The score (41 out of 100) also looks at where it was named. A spot in an answer's top 3 gets full points. Lower down gets two-thirds. Only a link to its website gets one-third. Then we average the AIs.
Brands named instead
- Café Lip Coin 14 of 18 answers
- Tūī Botanicalsin 12 of 18 answers
- Pōhutu Skinin 6 of 18 answers
Sites the answers cite
- bestpicks.co.nzReview site8 answers
- kowhaiandco.co.nzYour site6 answers
- glowjournal.co.nzReview site4 answers
The 3 questions we asked
Each asked twice on every assistant.
- “What’s the best natural lip balm in New Zealand?”
- “Which lip balm works for very dry, cracked lips?”
- “Is mānuka honey lip balm worth buying in New Zealand?”
Your report also shows what each assistant said, and how easy your product page is for AI to quote.
FirstPicked helps AI pick your products, then counts the orders AI sends you.
See the sales AI sends youWhat this tool checks
- 3 buying questions written for your product, asked twice on each assistant
- Whether your brand is named, and how often
- The brands named instead of you
- The websites the answers cite
- How easy your product page is for AI to quote
How this tool works
- We read your product page, plus Shopify's product data if the store uses Shopify. We work out where the store is. Then we write 3 questions a shopper there might ask.
- We ask ChatGPT, Gemini and Perplexity each question twice, because AI answers change from one run to the next. Two runs give a fairer picture than one.
- We note which brands each answer names, in what order, and which websites it uses. Then we score how often your brand is named.
- We also score how easy your page is for AI to quote: who it's for, key facts near the top, an FAQ and product data.
- Limits: 3 questions is a small test. Answers change over time. AI can also answer each person a bit differently. Reports aren't listed anywhere public, and we ask search engines not to show them.
Maintained by FirstPicked. Updated .
Questions people ask
What is AI visibility?
AI visibility is how often AI apps like ChatGPT, Gemini and Perplexity name your brand when shoppers ask what to buy. It's like ranking on Google, but there's no list of ten links. The AI names a few brands and the sites it trusts.
How is this different from other AI visibility checkers?
Many free checkers give a score based on your site's code. Others look up your brand in a list of old AI answers. This one asks the AIs live, with questions written for your product. It shows the real answers, the brands named and the sites they used.
Why does ChatGPT recommend my competitors instead?
AI tends to name brands that trusted sites already mention, like review lists, shops and forums. It also likes product pages with clear facts. Your report lists the sites each AI used. Those are the places to get your product mentioned. It also shows what to fix on your page.
Sources: Chen et al. 2025 (study of AI search sources), Microsoft Bing on writing for AI answers (2025)
Do the results change each time?
Yes. AI answers change from one try to the next, so we ask every question twice and show both. Answers also change as AI apps update and new pages appear. So check again after you make changes.
Is it really free?
Yes. There's no sign-up and no card. Each check costs us real money to run, so there's a limit of 3 checks per person per day.
What does FirstPicked do with my product link?
We use it to run your check and show your report. Reports aren't listed anywhere public. We ask search engines not to show them, and we delete them after a set time. Our privacy policy has the details.
Source: FirstPicked privacy policy
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- AI Bot Checker
Check if your product copy sounds generic, and which facts shoppers and AI are missing.
Updated · Made by FirstPicked