Shopify store- $790total sales from ChatGPT referrals in all of 2024
- $20,500sales directly from ChatGPT, 2025 year to date
- $92of value per AI visitor, against $6 across the whole site
Where Levenger started
Levenger sells notebooks, pens and desk products to writers, readers and office workers. Google search had long brought in customers. But it was getting harder to count on as visits fell and rivals grew. More buyers were doing their research inside AI tools instead.
In 2024, ChatGPT referrals brought in just $790 in total sales. AI search existed for the brand, but it was not a reliable source of customers.
What changed
The agency worked on three things. It fixed the site so AI tools could read it and quote it correctly. It wrote clearer guides about the products. And it got Levenger seen more on social media and news sites. Every choice was tested with one question. If a buyer asked ChatGPT what to get for serious writers or office workers, would Levenger show up?
The results
For 2025 so far, the agency reports $20,500 in sales straight from ChatGPT. That's 2,275% more money from AI than the year before. It also reports $92 of value per AI visitor, against $6 across the whole site. It says visitors from ChatGPT knew more and were more likely to buy than other visitors.
What other stores can take from this
- Teach before you sell. Levenger focused on explaining its products clearly, because buyers of fancy goods want to know more before they spend.
- Picture the exact question. The work was judged by whether Levenger would come up when someone asked ChatGPT for products for serious writers.
- Value per visitor matters more than volume. A small number of AI visitors can count when each is worth $92 against a $6 average.
Worth knowing: This is the agency's own case study and no one at Levenger is quoted. The same page shows lower numbers in its summary boxes ($7,841 in ChatGPT sales, an 871% rise and $35 per AI visitor). It doesn't explain why.
Levenger is not a FirstPicked customer. This page is our summary of Volume Nine's reporting. The figures are theirs.
